57
collapsible bucket
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great374.81avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Market size
Okay£248K£248K/yr · 391K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Price range
Bad£5.02–£13.73cheapest to priciest tracked listing — scored on the share inside $15–$100