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cola bottles
Skip itSoft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good889.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£0.49–£20.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£108K£108K/yr · 193K searches
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch