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coke bottles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Price range
Good£1.42–£37.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,234.72avg incumbent reviews — the moat a new listing must climb
Market size
Okay£139K£139K/yr · 125K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand