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coconut syrup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Growth
Great+64.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,288avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.65avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 58K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.89–£13.52cheapest to priciest tracked listing — scored on the share inside $15–$100