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cillit bang black mould remover spray
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible30.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Okay2,149.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 88K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.81–£13.57cheapest to priciest tracked listing — scored on the share inside $15–$100