61
chocolate
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£7.3M£7.3M/yr · 18.4M searches
Competition
Great25%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay£1.14–£24.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,784.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.55avg listing price — sweet spot $15–$100