30
chocolate willies
Skip itPrices mostly outside the sweet spot ($2.30–$11.04) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great354.64avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.49avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Market size
Bad£9K£9K/yr · 75K searches
Price range
Bad£2.30–£11.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier