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chicken legs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good703.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Bad£88K£88K/yr · 158K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Avg price
Bad£2.24avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.35–£2.73cheapest to priciest tracked listing — scored on the share inside $15–$100