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51

caustic soda

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Market size 54Growth 23Conversion 96Competition 14Returns 99Price range 62Avg price 46Brand share 25Review moat 83Quality gap 62

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great330.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£3.35–£34.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£366K

£366K/yr · 229K searches

Avg price

Okay£11.47

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf