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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 52Conversion 84Competition 16Returns 100Price range 41Avg price 55Brand share 13Review moat 73Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good576.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.63

avg listing price — sweet spot $15–$100

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.05–£23.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£74K

£74K/yr · 62K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand