60
bourbon
Launch itA $5.2M/yr market growing +5.6% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible£5.2M£5.2M/yr · 3.1M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£21.88avg listing price — sweet spot $15–$100
Price range
Great£13.49–£52.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,569.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality