48
black washing up bowl
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£3.94–£24.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,376.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.29avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 98K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch