61
beer
Launch itA $3.8M/yr market growing +13.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£3.8M£3.8M/yr · 4.5M searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,468.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Okay£6.62–£19.11cheapest to priciest tracked listing — scored on the share inside $15–$100