71
beer keg
Launch itA $1.1M/yr market growing +114.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Incredible+114.0%90-day search growth — must beat 0% to launch
Review moat
Great100.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great£61.71avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 1.1M searches
Competition
Great40%top-5 click share — an open shelf
Price range
Good£18.85–£175.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand