60
baby milk
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£4.0M£4.0M/yr · 2.3M searches
Avg price
Incredible£26.62avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great£1.32–£89.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great451.74avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand