60
apples
Launch itA $37.0M/yr market growing +6.3% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible£37.0M£37.0M/yr · 1.7M searches
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good£105.35avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,061.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.07–£696.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price