54
alcohol free whiskey
Worth a lookShows low returns (0.2%), but soft demand (-21.5% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great£18.96avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good£9.43–£27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,412.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£129K£129K/yr · 85K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Signals Quality Gap