54
alcohol free gin
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£339K£339K/yr · 211K searches
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Avg price
Good£12.35avg listing price — sweet spot $15–$100
Review moat
Okay2,345.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.54–£21.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand