57
air fresheners for home
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 4.3M searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,730.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£0.76–£14.44cheapest to priciest tracked listing — scored on the share inside $15–$100