47
80th birthday cake topper
Skip itPrices mostly outside the sweet spot ($2.44–$6.16) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,206.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 113K searches
Avg price
Bad£3.96avg listing price — sweet spot $15–$100
Price range
Bad£2.44–£6.16cheapest to priciest tracked listing — scored on the share inside $15–$100