56
60th cake topper
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,008.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 167K searches
Avg price
Bad£3.95avg listing price — sweet spot $15–$100
Price range
Bad£1.97–£8.28cheapest to priciest tracked listing — scored on the share inside $15–$100