67
5l beer keg
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible63.91avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+116.4%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£46.04avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£18.85–£149.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£64K£64K/yr · 140K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale