55
40th cake topper
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.01–$9.73) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Review moat
Good560.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 158K searches
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£9.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand