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2 in 1 coffee sachets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Great383.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.27–£28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£233K£233K/yr · 154K searches
Avg price
Okay£10.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand