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1kg chocolate
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Price range
Great£7.40–£66.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,582.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£60K£60K/yr · 118K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand