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zombie costume kids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good542.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Price range
Good£7.99–£23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 244K searches
Brand share
Bad100%top-5 brand share — brand-locked demand