59
yoga socks
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good£795K£795K/yr · 1.5M searches
Review moat
Good1,244.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.31–£13.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand