36
yellow tie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+126.1%90-day search growth — must beat 0% to launch
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,537.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 104K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.73–£8.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending