56
work socks
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Price range
Okay£6.07–£22.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£189K£189K/yr · 218K searches
Review moat
Bad4,093.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand