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work joggers men
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.80avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great£10.03–£58.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good807.51avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad£55K£55K/yr · 231K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.3%90-day search growth — must beat 0% to launch