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wool gloves
Skip itSoft demand (-85.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good980.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.01–£31.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.59avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 58K searches
Growth
Bad-85.5%90-day search growth — must beat 0% to launch