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white tights
Skip itSoft demand (-50.7% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,185.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.32avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 176K searches
Price range
Bad£3.30–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-50.7%90-day search growth — must beat 0% to launch