57
white school shirts boys
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£142K£142K/yr · 424K searches
Review moat
Okay3,457.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.23–£19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.04avg listing price — sweet spot $15–$100