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white polo shirt boys
Skip itPrices mostly outside the sweet spot ($4.91–$16.48) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Good1,111.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 245K searches
Price range
Bad£4.91–£16.48cheapest to priciest tracked listing — scored on the share inside $15–$100