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white gloves fancy dress
Skip itPrices mostly outside the sweet spot ($3.08–$8.36) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good797.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Avg price
Bad£4.48avg listing price — sweet spot $15–$100
Market size
Bad£15K£15K/yr · 36K searches
Price range
Bad£3.08–£8.36cheapest to priciest tracked listing — scored on the share inside $15–$100