51
watch press
Worth a lookShows a sweet-spot price point ($23.95 avg), but soft demand (-3.8% this quarter) keeps it on the watch list.
Avg price
Incredible£23.95avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good925.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£6.03–£248.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£137K£137K/yr · 65K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch