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Prices mostly outside the sweet spot ($3.22–$13.55) — this niche doesn't clear our bar today.

Market size 27Growth 22Conversion 89Competition 61Returns 89Price range 0Avg price 21Brand share 49Review moat 25Quality gap 75

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay£116K

£116K/yr · 148K searches

Review moat

Bad4,907.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.47

avg listing price — sweet spot $15–$100

Price range

Bad£3.22–£13.55

cheapest to priciest tracked listing — scored on the share inside $15–$100