60
wash bag
Launch itA $936K/yr market growing +27.2% this quarter with returns at 1.0% — clears our launch bar.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Market size
Great£936K£936K/yr · 2.9M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,457.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand