39
wallet chain
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good649.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.85avg listing price — sweet spot $15–$100
Price range
Bad£3.77–£16.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£58K£58K/yr · 192K searches