48
walking gifts
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.65–£21.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.44avg listing price — sweet spot $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,728.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad£25K£25K/yr · 69K searches
Signals No Dominant Brand