53
velcro wallet
Worth a lookShows low returns (1.2%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Good£14.08avg listing price — sweet spot $15–$100
Price range
Good£4.68–£34.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,606.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 84K searches