50
veil
Worth a lookShows beatable incumbent ratings (4.1★), but a small market ($85K/yr) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great496.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay£3.21–£19.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Market size
Bad£85K£85K/yr · 232K searches