56
unicorn teddy
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£15.12avg listing price — sweet spot $15–$100
Price range
Good£3.00–£42.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,359.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 128K searches