50
tobacco tin
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.75–$8.35) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great166.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£104K£104K/yr · 434K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
Price range
Bad£2.75–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier