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tit tape
Worth a lookShows beatable incumbent ratings (3.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+148.7%90-day search growth — must beat 0% to launch
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good753.27avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£191K£191K/yr · 170K searches
Price range
Okay£3.42–£19.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand