41
thick socks
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.59avg listing price — sweet spot $15–$100
Price range
Okay£5.58–£22.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,131.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 75K searches
Growth
Bad-74.5%90-day search growth — must beat 0% to launch