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thermal socks
Worth a lookShows low returns (0.8%), but soft demand (-75.9% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Market size
Good£545K£545K/yr · 1.5M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,400.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Price range
Okay£5.10–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-75.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand