46
thermal socks for women
Skip itSoft demand (-78.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Okay1,790.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£192K£192K/yr · 566K searches
Avg price
Okay£9.13avg listing price — sweet spot $15–$100
Growth
Bad-78.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.65–£15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand