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terrifier costume
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great102.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.46avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.40–£44.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 363K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier