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tan shoe polish
Skip itSoft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good£2.46–£30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,319.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 70K searches
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch